X content + funnels for online businesses
We write the posts.You take the calls.
Signal Content builds the whole X funnel for founders and service businesses. The content, profile, lead magnets, DMs etc. We judge it on booked calls, not just follower count. Every image on this page is a raw screenshot.
To date 50M+ impressions generated for clients
The problem
Posting isn't the same as a system.
Short form, long form, articles, quote tweets and lead magnets all do a different job, and they only work stacked.
Miss a layer and you either reach people who'll never buy, or convert a room with nobody in it.
Noise
- Nothing but lead magnets, until the timeline reads like an advert.
- All value, no reason for anyone to ever message you.
- Short form only, so nobody ever gets deep enough to trust you.
- Winners posted once and never touched again.
Signal
- Short and long form at the top, written to reach people outside your following.
- Articles and deeper posts underneath, so the ones who find you stay.
- Quote tweets pointing back at what already worked.
- Lead magnets spaced properly, so they still land when they go out.
How it runs
In this order, because each one is wasted without the one before it
Positioning
We work out who you are actually for and what you are claiming, then rewrite your profile first. It's the page every good post sends people to, so it gets fixed before anything else goes out.
Writing
We write your posts in your voice, from your stories, your clients and your opinions. The goal is to make you sound unique in your niche.
Distribution
Posting at the hours your buyers are awake, high-value in-depth posts and articles aimed at your exact ICP, and putting weight behind the posts that start to move instead of leaving them to die.
Conversion
The part most content writers skip: what the pinned post does, what the profile promises, and the line that gets a reader from a post into your DMs and onto your calendar.
The receipts
Raw client account screenshots
Pulled straight out of client analytics and our own accounts.
Month two
17,014,340 impressions, up 124% from month one. The tall bars are the posts we put weight behind once they started moving.
Client · first month
7.69M impressions, up 2,333%. Profile clicks up 1,060% - which is the number that matters, because it's people going to look at what he sells.
Client · four weeks
1.5M impressions from a standing start, at a 14.3% engagement rate. 6K profile visits and 11.5K bookmarks in the same window.
Client · two days
227K impressions across a single weekend, at 14.7% engagement. A handful of posts, all written to be read by one type of buyer.
What comes back
What turns up in the DMs
Impressions are the leading indicator. These are the lagging ones — the messages that turn up once the posts have done their job.
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30+ calls booked off the content alone, plus a creator fund payout he wasn't expecting.
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Two qualified leads waiting on a decision — one at 18k, one at 10k.
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5 clients closed across eight days, all off the back of X.
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A $7,000 payment notification, from a lead that started as a post.
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$6,500 in, from another lead that came off the timeline.
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$7,000 again.
Fit
Who this works for.
Good fit
- You sell something with real margin - agency, consulting, B2B service, high-ticket local.
- You have client work, stories and opinions worth writing about.
- You're happy to hand it over and let us run it.
- You want inbound leads and to become the authority in your space.
Bad fit
- You want results on day one.
- You can't send us anything real to write from.
- You haven't got any client results or stories to point at yet.
- You want generic content that could belong to anyone.
Questions
Before you book.
That's the first stage of onboarding. We start with a call where we go through carefully planned questions, so we learn exactly how you speak.
Impressions usually move inside the first week. Conversations take a bit longer, and the real ones tend to land somewhere in the two to four week window once the profile and pinned post are pulling their weight. For one client we spent the first fortnight building momentum and closed $10.5k in the third week of working together.
A 30 to 60 minute onboarding call at the start, which is where we get most of what we need. After that it's the odd message when we want an idea or a bit of context. Call it half an hour a week, and it isn't a standing meeting.
Yes. We run the DMs and we're good at it - we've closed multiple five figures out of them. We also test different calls to action across your posts, some straight to Calendly, some into the DMs, and keep whichever one your account converts better on.
It's an advantage. We go through what's already worked, keep the angles that pulled the right reader, and stop the ones that didn't. You're not starting from zero and we won't pretend you are.
Book a call
Pick a time and we'll pull your account apart.
Simply a look at your account, and a straight answer at the end of it.
- 15 to 30 minutes.
- You'll be speaking to one of the founders.
- No hard pitch — we'll tell you straight if it's not a fit.
- Your profile - what it's promising and what it's costing you.
- Your last month - which posts reached the wrong people, and why.
- A straight answer on whether we can help or not.
Some quick context.
When you book you'll fill out a short form about what you sell and where you're at. Takes a minute, and it means we can turn up already knowing your situation instead of spending the first ten minutes catching up.